How's your census? If you are looking here, the chances are that you are looking for ways to increase it!

How will you accomplish that? Is it by increasing admissions or length of stay? The answer is not the same for every facility.

What about your payor source mix? What type of referral is best for you?
Where should you go to get the admissions that will do the most to boost your bottom line?

How do you stack up against your competition?
How are you viewed by the communities of prospective customers and prospective referral sources?
Do you have the reputation you want?
Do you have a clear answer as to why people should choose your facility?

Do you depend solely on advertising; or solely on referrals? Do you have a plan to grow your business?

What are the barriers to building your business? What can you do to tear those barriers down?